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Introducing our guest for the episode, Sarah Stanford from @novelise - a content strategy and creation business that is on a mission to make your words better.

Sarah and @alexandriatreasure chat regional vs metro mentality during COVID, the positives of stepping back and addressing your content strategy first, staying in your lane, how we would like our businesses to be remember on the other side of crisis, the buy local shift, that an idea doesn’t need to be new to be brilliant… and why we hope to never see a EDM with the subject line ‘COVID-19 Update’ again. Please.