In this very strategic episode, Juan discusses one of the biggest struggles in dealing with distracted business owners. How to start a GREAT conversation about their Business Insurance! Juan gives you 3 tips to push these conversations in the right direction for success. Also, we explore the top 3 mistakes agents make when trying to get the customer to share. Juan asks the tough question "Are you going to be an order taker or a relationship maker?" This episode is packed with strategy, so get your pen and paper ready for this one!