📱 How important can Connected Packaging be for brands in 2023? 📦
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This webinar is based on the results of our Connected Packaging Survey for 2023.
🔍 We asked around 1k brands & Packaging companies what their thoughts are about Connected Packaging for 2023 and beyond.
🗣 We are discussing the results with our amazing panel full of Packaging experts from Kellogg's, Nestle, BOOST, SIG, ThePackHub & Avery Dennison! They are sharing their opinions, using their extensive knowledge, about this current topic!
🎙 About our Host:
👱♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative
🎙 About our Panel:
Gregor Murray ➡ ECommerce Channel Development Director at Kellogg Company
Gouri LeDonne ➡ Head of Marketing at BOOST | Nestlé
Mohamed Bassyouny ➡ Regional Business Development Manager at SIG Group
Paul Jenkins ➡ Managing Director at ThePackHub
Urban Söderberg ➡ Market Development Manager RFID at Avery Dennison
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.