The Rise of Sustainability in Packaging
- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.
- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.
Sustainable Packaging Essentials
- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.
- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.
- Government regulations affecting sustainable packaging.
Connected Packaging: Enhancing Sustainability
- Connected Packaging and its role in making packaging more sustainable and interactive.
- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.
- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.
- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.
Real-world Success Stories
- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.
Industry Trends
- Prevailing industry trends, including sustainability, personalization, and smart packaging.
SPEAKERS
Host - Jenny Stanley, Founder and MD of Appetite Creative
David Landsberg - Founder and CEO of LitterLotto
Cyril Drouet - Co-Founder of Choose Planet A