Key Takeaways:
[11:00] The struggles experienced in the first year of business
[15:43] Advice on how to fight shiny object syndrome
[19:13] Why you don’t need the fancy gear to do what we do
[20:17] When to upgrade your gear
[24:55] What to include in a retainer package for clients
[27:47] Edward’s strategy to close retainer clients
[29:06] Ideas of what to offer clients in a retainer package
[33:45] Why it’s great to have multiple retainer clients at once
[36:40] Why retainer clients are the best to work with
[37:02] The legal structure of working with retainer clients
[39:03] A common mistake creators make with retainer clients
Summary:
In this episode, I brought on my boy Edward Lee to be the first guest. He’s a filmmaker and content creator based in Seattle, WA. We talk about our tactics for retainer clients, when to go full-send, marketing, and our goals for the future.
Resources:
Memorable Quotes:
[10:20] You have to troubleshoot because being a business owner is being a full-time problem solver as well.
[36:31] Don’t forget to work with clients that drive you, that inspire you, that make you feel good as a creative that’s really important.
[44:39] Being versatile is key but knowing your niche as well, what route you want to go specifically is definitely crucial
[1:11:25] Don’t think about how many followers you want, don’t think about the gear you want all that stuff because it comes by default when you start to love the process
