In this episode, Ross and John speak with Dan Murray, President and Board Member at Creator IQ the leader in Enterprise Influencer Marketing. Dan has an impressive career as former CFO at Dollar Shave club as well as holding senior positions at Yahoo and Fantdango. Dan shares with his insight into the startup space.
In this episode we cover:
- Building the bedrock in education and learning from good leaders- Phase 1, 2 and 3.
- Why ‘International’ experience was the most important phase of his career
- Why a ‘Doer’ makes for a better leader
- How to deploy capital effectively. What Metrics and Why.
- Why closing the marketing loop is key and when to allow experiments
- How to decide when to ‘Internationalise’
- Why Influencer marketing grabs market share
- Why not to hire people to motivate them!
- Metrics to demonstrate a solid return for VC’s
- When do decide to go profitable or raise further money
- Usage = Churn at the CFO level!
- COVID and how we overcame it with our customers
- Advice to his 18-year-old self.
- What does it mean to be a leader, style and cultural traits
