How do you make niche marketing meaningful? In this podcast episode, Shirley reads the first part of Chapter 8 from her book, Success Reframe, which introduces you to meaningful marketing, including the elevator pitch, based on your learning from previous chapters on niche and ideal clients. Although the book was originally written for hypnotherapists, the lessons included within are powerful for any solopreneur or anyone frustrated by not fully living up to their potential on their terms.
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