In its 67 year history, I don't think anyone ever accused Publishers Clearing House of elegant stylings. But those garish paint-factory explosions of entry forms, stamps to apply, subscription offers and giveaways actually worked - both as promotions and as data gathering vehicles. At a recent Email Insider Summit, PCH VP of Digital Operations and Compliance, Sal Tripi, explained how ugly can be good when it is also relevant, entertaining and fresh.
