Pier 1 closed all of its retail stores by the third quarter of this year, Retail Ecommerce Ventures or REV bought the IP and the data in July. That company has been collecting a number of struggling retailers like Modell’s, Dress Barn and most recently Radio Shack, with the aim of relaunching them first as DTC ventures. AJ was the CMO of DressBarn, now he’s the CMO of the Pier 1 brand as it turned very quickly from a model almost wholly dependent on bricks and mortar to DTC. This kind of transition we're obviously going to see a lot more of and the kinds of processes that he's put in place to turn legacy brands into DTC friendly venues is really, I think, going to be relevant to almost everybody.