Although the majority of businesses have switched to digital world, people are still the main consumers. That's why competition between brands is getting higher, so we have to be smarter when creating brand campaigns. With Shama Hyder, CEO of Zen Media, we will talk deeper about tips for campaigning in this 4.0 era. Listen to the full conversation through this episode of Obsessif podcast.
---
Meski mayoritas bisnis sudah beralih ke ranah digital, namun manusia masih menjadi konsumen utamanya. Itu sebabnya kompetisi antarbrand pun semakin tinggi sehingga membuat kita harus lebih cerdas saat membuat brand campaign. Bersama Shama Hyder, CEO Zen Media, kita akan mengulik lebih dalam tips-tips melakukan campaign di era 4.0 ini. Dengarkan obrolan lengkapnya di episode podcast Obsesif ini.
---
Executive Producer: Sulyana Andikko
Host & Producer: Brigitta Valencia Bellion
Audio Editor: Hikmah Quolan S.
Designer: Samuel Sihotang
Video Editor: Mahrus Baihaqi Rahman
---
MEDIO by KG Media
Playlist podcast by Medio di Spotify: https://link.tree/SiniarMedio
Instagram: https://instagram.com/mediobykgmedia
Twitter: https://twitter.com/mediobykgmedia
TikTok: https://tiktok.com/@mediobykgmedia
Read about us on: https://kolom.kompas.com/Medio.KGMedia
Saran dan kolaborasi: podcast@kgmedia.id