If you ever need to find the visceral and authentic soul in something, look no further than Julian Borra, Founder of Thin Air Factory. Julian is a creative writer working in the commercial communications industry, with a particular passion for using creativity to make complex things simple, most particularly in the sustainability, tech, and science spaces. He has built a career using creative strategy and storytelling to help people and brands find their voice. He’s also the Lead Creative Strategist on Socialising the Genome, a Wellcome Connecting Science & Genomics England Initiative. He even co-authored Liferider, a NYT Bestseller, with Laird Hamilton, a legendary big-wave surfer.
In today’s episode, we have the chance to sit down with one of our favorite individuals to learn from, have a laugh with, and collaboratively dream really big science communications dreams alongside. We’ll discuss his love of uncomfortable places, his journey to helping scientists connect more deeply with the heart of their discovery with campaigns like the Gene Deck Shuffle, and having the humility to accept feedback.
His advice for our listeners? Go back to the old in your lifeline to remind ourselves why we love something instead of always looking to something new for inspiration and always go to the place of most discomfort to find what is revelatory.
I hope you enjoy this conversation as much as we did!
