Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine.
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• Email: podcast@optixsolutions.co.uk
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Thank you to James Dawkins for editing the pod each week.
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Links to this week’s topics can be found below:
What is Threads? Everything you need to know about Meta's new app
https://www.harpersbazaar.com/uk/culture/culture-news/a44470464/threads-explainer/
Threads FAQ: Everything marketers need to know
https://searchengineland.com/threads-meta-faq-marketers-429274
Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline
https://techcrunch.com/2023/07/11/twitter-blocks-links-to-rival-threads-while-ceo-downplays-reports-of-traffic-decline/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEeLbhn4nCEG9chRFabZ8DMp-IZetZpkCM98TZ-MsTg28GQnzupU1b169Vackx_aRkg0hUeFFY_7cuOCtPZZOLYJg8SZVvdiB1N0L3LgD78a7Eyb8Tp-cnP2JsKwY_-I8k1rTqw49FkxvcIOW0nJkAgOodnpc6KfXNFvIAxmLLms
As users, marketers undertake Threads’ pre-ad experimentation
https://digiday.com/marketing/as-users-marketers-undertake-threads-pre-ad-experimentation
Google’s Core Web Vitals INP issues email causing concern
https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318
TikTok loses popularity as ecommerce search engine
https://searchengineland.com/tiktok-product-search-popularity-decline-429036
