Why are there still so few Black professionals in top positions? What are the obstacles and how can they be overcome? Tony Effik, Managing Director at Google, shares his insights on how to get Black talent to the top, his view on the voice of brands in racial equity, and what trends to expect in media planning and digital advertising. Effik is also the Co-founder of Black and Brilliant, an advocacy network aimed at creating more diverse workforces in partnership with his wife - Perky Noah-Effik.
Tony Effik is Managing Director at Google and the Founder of the advocacy network Black and Brilliant. He is also an Adjunct Assistant Professor at Columbia University's School of Industrial Engineering and Operational Research. Born in Nigeria and raised in the UK, Effik has worked across Europe, Asia, and the US, and is widely recognized for his global perspective on workforce diversity.
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blackandbrilliant.org
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TIME CODES
1:07 - Tony’s background
3:26 - Tony’s work with his initiative ‘Black and Brilliant’ and why we’re not seeing more diversity in the workplace
23:25 - Is equal opportunity enough or do we need to start giving more opportunity to people that did not have in the past?
32:18 - Are we seeing brands run anti-racist campaigns or is it still just “blackwashing”
35:30 - How Tony’s experience has differed from London to Brooklyn
41:56 - Trends Tony is seeing right now and rapid fire questions
