Owner of New Product Creations, Mike Wasserman, helps people who are working on ideas. He often sees people who have a great idea and really want to create a product to help others, but they hold themselves back. Frequently they aren’t just worried about doing the work, they are afraid of a process they don’t know.
"You do it in stages"
As with all projects, there are many steps in the process of creating a new product. Mike and I discuss the practical steps like research, design, and funding, as well as the mindset steps. We talk about how to determine what projects make sense and which might be too risky, making choices on whether or not to continue a project, and how to determine if a project is worthwhile in the first place.
Mike Wasserman can be contacted through his website newproductcreations.com.
Photos and more at moneyheartshow.com.
