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Tad Stevens impresses me as a marketing strategy guru, He is fantastic at online advertising! He is a SCORE Mentor. He puts his money, where his mouth is with an incredible money back guarantee. He does exceptional high-ticket funnels in 15 days. Help me welcome Tad, it is great to have you with us today.

Ken: So, Tad, everyone wants an amazing life but not everyone gets there, what do you think it takes to get to an amazing life?

Tad: That is an interesting question because just a while back I was trying to answer that in a way that honestly, I could deliver to my audience that made sense and had a catchy acronym. I never got it to the catchy acronym but I came up with “FEAD” That stands for focus, empathy, articulation, and decisiveness. What I've seen in my coaching, my mentoring over the last several years and with me. Is if those four things aren't in alignment, then you generally don't get there. Most of the people that are doing those four aren't thinking about it. They are not consciously thinking, I got to be focused today, they just know. I got to be focused and I got a care about the people that I am selling to so I really understand what their needs are so I can provide that solution. Then I got to be able to articulate it. If I can’t articulate my offer no one will take me up on it because they don’t know what I offer. Then I have to be decisive. I have to make moves right or wrong. I got to move.

Ken: It is so easy to get caught up in what's new and glamorous right I mean there is all over the place.

Tad: Shiny Object syndrome is alive and well.

Ken: So, Tad what skills or talents do you have that most people don't know about?

Tad: I made a lot of mistakes, one of my favorite quotes is and I’ll probably butcher it but it goes something to the effect of: I have no special talents or innate talents, I'm just passionately curious. What I have found in my interviews on my podcast on my show.  Cuz, I ask people a similar question. I found that people that are successful by their definition have passion for what they are doing. It is what gets them out of bed in the morning. It’s not the money, the money is important, but it’s what they are doing. They really like it. In fact, I was talking to a guy yesterday who has a $100,000 coaching program. It takes a year, you sign up, he offers progress payments but it's 100 Grand. That is a niche audience and he was talking to one of his clients and they were asking how much coaching he did online” He said I’m coaching through zoom most of the day, they said “oh man, how can you do that?” The client asked a question which identified that he didn't understand. What the coach was doing and what we were doing would have been work to the client. He didn't know that it was passion and what the coach loves.

Ken: Thanks for all that information, where can our listeners go to find you?

Tad: They can find my podcast Micro Success Secrets or search any of the major networks and we pop right up. They can also go to our website.

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