Alex Haitoglou is the founder of Ovida, the world’s first AI platform designed to augment the human side of coaching. Ovida achieves this by growing and enhancing coaching skills using objective data and insights, video reviews for self-reflection and 8X faster human mentoring. Alex is a business leader, tech entrepreneur, passionate coaching practitioner and advocate. He studied Business Economics and German in the UK and Germany, worked for Procter & Gamble in multiple countries leading brands and in parallel ran the global Grow coaching program that trained leaders and coaches in coaching skills. Alex continued his career in leadership roles in Walgreens Boots Alliance before becoming an entrepreneur and founding Ovida. Ovida is used in academia, with partners like Dr Nicky Terblanche (Univ. of Stellenbosch), Dr Rebecca Jones (Henley Business School), Dr Woody Woodward (NYU), Dr David Drake (creator of Narrative Coaching) amongst others, as well as businesses that train leadership and coaching internally and externally.