Elena Semino is the Professor of Linguistics and Verbal Art at Lancaster University and the director of the ERCS center for corpus approaches to social science. In this podcast, we are exploring how metaphors can limit and extend possibilities for coaches and clients and draw on Elena’s work creating “metaphor menus” for people experiencing cancer as the dominant metaphor of “fighting cancer” is not suitable for everyone – in a fight there are winners and losers, for example. Tune in for a fascinating talk and gain new perspectives and possibilities for your coaching.