Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights
Speaker - Neil Barman - Chief Growth Officer @ Yellowmessenger.com
Host - Bimlesh Gundurao - Chief Coach @PITCHCAMP.in
Sub Topics
1. Sales Hiring - How to do the initial hires and set-up the initial sales team.
2. Initial GTM - Region, Market, industry
3. Pricing strategy
4. Building an ecosystem of channel partners
5. Technology - Product led growth vs market-led product
00:00 Welcome & Introduction to PITCHCAMP
02:30 Neil Barman Introduction and Background
07:35 Other associated activities
12:45 What changes you brought in after you joined to head Sales
18:28 What should a growth leader do in a Post Product Market Fit startup
20:00 Hiring Philosophy 25:35 Hiring Mix 28:40 Pricing for Enterprises
34:30 Paid vs Free Pilots
41:50 How should ICP/TAM be aligned for different countries and categories
47:15 Entering US Markets
48:15 Making channel partners work
50:00 Q&A
