Join us on Episode #26 in conversation with Sridhar Ranganathan, CEO - B2Brain.com as we discuss Sales Tech - New opportunities in a Remote Connected World.
Naval Engineer to Early Product manager at Zoho,. Core team at Yahoo India and InMobi
Interesting Points
- Naval Drawings are the lifeline or in the blood
- Code goes to production every day. That is the heartbeat of the company
- Everyone is researching about someone or some company all the time
- Successful salespeople research about an account/person tremendously before they do an outreach (call or email)
- As a Product Manager Drinking my Kool-Aid is very vital
- Sales intelligence was most used during group-buying in an org, where ACV More than USD 20k
- Sales Tech Landscape - 3 dimensions - 1. Products/Tools, 2. Data and 3. Intelligence - Customers are always looking at running - Faster, Smarter & Sharper to have an edge over the competition
- Learning Humility from Customers
- If a customer is paying for a product, then there is value being delivered by the product to the customer
- Status quo is the biggest enemy/competition
00:00 Welcome
01:00 Guest Introduction
06:50 Pivot from Credibase to B2brain
07:53 Execution Culture - Code goes to Production every day - It's our Heartbeat
08:47 Getting to Product-Market Fit
10:10 Light bulb moment for B2brain
13:34 What do successful sales professionals do? 1
5:30 Arriving at our core value proposition
19:55 Getting the first set of users
21:00 Covid Impact
23:25 Launch in Product Hunt
24:53 Drinking my own Kool-Aid
26:03 Innovations in Sales Tech
29:07 Factors that helped arrive at GTM Clarity
33:45 Sales Tech Landscape - Overview
38:09 Humility from Customers
39: 10 What we do and what we don’t do
42:52 Product Hunt - Usage experience by Geo, Size of company, cultural differences
52:17 Sales Tech evolution for the next decade
59:30 How the Sales Community came together in Covid times
01:03:55 2 areas to focus - Distribution and Storytelling
01:10:10 World view is based on what we consume 01:11:40 Lessons from the Entrepreneur journey so far
