As emeritus professor and former officer of Stanford University, Dr. Massy has been active as a teacher/researcher, consultant, and university administrator for more than 40 years. After gaining tenure in Stanford’s Graduate School of Business, he served as Vice President for Research, Acting Provost, and Vice President for Business and Finance—where he developed and pioneered financial planning and management tools that have become standard in the field. As Professor of Higher Education at Stanford, he developed new ways of thinking about resource allocation, cost containment and academic quality assurance and improvement. There is no one better to talk about something that is on the mind of most higher ed leaders these days—how to reduce cost and increase the revenue of our academic programs. According to Massy, this current crisis calls for actions on a scale that will stretch most institutions beyond anything they have previously experienced. Listen in to hear his ideas about how your institution can get started now in strengthening your bottom line. See here for more background about Dr. William Massy: https://www.williammassy.com