On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social:
Reasons:
1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless
2. It shows reach and impressions (Sprout Social only shows impressions)
3. Iconosquare in general is way more user-friendly. The data is transparent and easy to find. On Sprout Social, they like to only include paid data on paid reports and doesn't always paint a full picture so when we build reports I have to check in multiple places + on the IG app to make sure I'm pulling data consistently across all posts and platforms
4- I know we don't sweat followers, but it is also way easier to understand the correlation between content and follower growth on Iconosquare, so for clients where that's a KPI it's seriously better.
Helpful reference: https://www.g2.com/compare/iconosquare-vs-sprout-social
Iconosquare is a much simpler platform all in - Sprout Social gathers more information, but not necessarily around the KPI's that the majority of our clients care about and the UX is better for measuring organic performance.
Most of our clients currently have the Pro membership ($49/Month) but this does NOT include promoted post analytics. The Advanced membership is ($79/Month) and includes promoted post analytics.
