Early Results with TikTok Promote
A Catalina Crunch TikTok we boosted, via their new Promote feature:
$100 spent
316 Clicks
2.3% CTR (amazing)
$.32 CPC (^)
21,841 Impressions
The average Click-Through Rate (CTR) on Facebook Ads is 0.89% across all industries. This TikTok had a 2.3% CTR which is over 2X that of Facebook.
The average CPC for Facebook Ads across all industries is $1.86 and this came in at $.32 on TikTok which is 1/5th of the cost of a Facebook click.
General Takeaways:
TikTok is great for targeting younger audiences
The costs to reach eyeballs is lower on TikTok
TikTok has many new creative options
If you base success off of KPI’s, TikTok is the clear winner if conversion tracking isn’t a deal breaker for you. Think top of funnel awareness (as most CPG brands with Retail as a primary channel should care about) more than down funnel tracking of ROAS and DTC.
