On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore:
1- "47% of social media marketers say that developing strategies which support business goals is their top challenge"
2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments"
3- "77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not"
4- "67% of consumers say that they are more likely to increase their spending with a brand they follow on social media"
5- "50% of consumers follow brands on social to learn about new products or services"
6- "45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service"
7- "63% of social media marketers believe listening will become more important over the upcoming year"
8- The most Important one in my eyes: "40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important"
