Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.)
of the 24 assets per quarter (8X3 months)
3 BIGGER/BETTER type messages (New innovation, New BIG retailer, any sort of inertia news) = 1X per month
12 Retailer (or any sales channel) Support type messages = 1X per week
9 DTP (describe your product and explain to me why I should care) = 3X per month
=24
