On this episode, I offer up the latest on the TikTok ban.
Background:
In June, Trump once again delayed the TikTok ban deadline—this 3-month extension now ends in September unless the app is sold by its Chinese owners.
This is the third time he’s chosen not to enforce it, even though both political parties in Congress agreed it was important for national security.
Current:
TikTok is developing a U.S.-only version of the app, internally called “M2,” set to launch in early September.
U.S. users will need to download this new version by March 2026 to continue using TikTok.
The U.S. version may exclude TikTok’s current algorithm, which the Chinese government refuses to sell.
However, President Trump claims he has a buyer lined up and appears intent on finalizing the deal before the law takes full effect.
What’s to come:
Sircle will monitor this closely in case any updates are released about the app ahead of September.
By early August, we hoping to have more clarity to begin prepping clients for potential platform changes.
TikTok often shares updates directly within the app so Sircle will keep an eye on notifications about new versions or legal developments.
Closing thought:
Both the new “M2” app and Trump’s extension are expected to expire around early September 2025, which will be a key turning point.
