Description

On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically:

"Many marketers fail to see this multi-dimensional value, instead solely focusing on the immediate sales after a campaign has concluded. This is wrong for several reasons:

• Sales aren’t the only indicator of success
• Consumers that see your product may not purchase within your campaign time-frame
• Brand awareness and brand sentiment build over time — not overnight"