On this episode, I talk about supporting Retail velocity with influencers. If you have a brand with retail as a primary channel, you need to support velocity in strategic and meaningful ways. An excellent way to do so is through influencers and visits to key locations The benefits are:
1- You send actual, influential foot traffic into your partner's stores which the buyers will love.
2- You paint the actual picture for potential consumers of the exact experience and how to locate and find your products.
3- You get tastemakers to grab your product and take it home, which creates a behavior pattern for them and their audience.
4- You get great content to use in your social efforts
5- You are establishing an army of WOM marketers
