Are you building a personal brand that attracts opportunities, or are you hiding behind your title on LinkedIn?
In this episode of Innovation Meets Leadership, Natalie speaks with branding expert and serial entrepreneur Brandon Lee about the power of reputation in driving business success. Brandon shares insights from his decades of experience in personal branding, content marketing, and sales. He challenges leaders to step out of obscurity, leverage platforms like LinkedIn effectively, and build meaningful connections that create revenue opportunities.
[00:01 - 07:26] From Employee to Entrepreneur
Brandon’s journey from being an unsatisfied employee to launching multiple businesses
The excitement of startup culture and embracing uncertainty
Learning the power of personal branding before it had a name
[07:27 - 14:38] The LinkedIn Networking Mistake Most People Make
Why people treat LinkedIn differently than in-person networking events
The dangers of “pitch-slapping” connections
How traditional sales tactics are failing in a digital-first world
[14:39 - 21:53] Relationship-First Selling in a Digital World
Why personal branding is essential for sales and leadership
How posting valuable content creates trust before a sales conversation
The power of authenticity in networking
[21:54 - 28:30] Why CEOs Need to Show Up on LinkedIn
The impact of a CEO’s presence on business growth
How executives can effectively use LinkedIn without feeling overwhelmed
Lessons from iconic leaders like Steve Jobs and Elon Musk
[28:31 - 33:47] Practical Steps to Overcome Posting Fear
How to ease into content creation without overthinking
The benefits of live shows and podcasts for thought leadership
Why consistency is more important than perfection
Quotes:
"Everything for me has always been relationship first, business second." - Brandon Lee
"You only fist bump people you have a connection with, but you'll shake hands with anybody." - Brandon Lee
Connect with Brandon:
Website: https://getfistbumps.com/
LinkedIn: https://www.linkedin.com/in/brandonleedigital
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