Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres, from social media startups to a public tech company in consulting, marketing, and business development roles. She has driven marketing efficiencies for her clients along the eastern seaboard from NYC to Burlington, VT. Melanie is the driver for the marketing vision and strategy from inception to execution for the clients she has worked with. Presently, she is the Vice President of Marketing for Celebrity Motor Cars, a franchised Highline auto group based out of the New York and New Jersey Metropolitan area. Melanie develops and implements every single facet of the marketing and advertising strategy and single-handedly built the in-house advertising agency.
Main Takeaways:
● You need a plan of intent when building your social media presence and brand
● How to decide what platforms to focus on
● How to monitor the growth of your brand
● Things you can do the old-fashioned way (offline)
● There is no one size fits all plan for building your social media presence and brand
● Patience is a big part of growing your social audience.
Be sure to check out full show notes at https://innovationmeetsleadership.com/resources
Follow Melanie on the following platforms:
● Instagram: https://www.instagram.com/iammelanieborden/
● Youtube: https://www.youtube.com/melanieborden
● LinkedIn: https://www.linkedin.com/in/melanieborden/
● Twitter: https://twitter.com/millennialdm
These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership
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