Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Mike Krass discusses what it takes to build a business that lasts for centuries, the considerations in this evolving society to make it happen, and the way to cultivate leadership in this values-led organization.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly.
The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client’s question - “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.
Main Takeaways:
Key Quote:
“It [the leadership plan] exists. It's communicated. It's communicated regularly. Those are two separate things, right? You didn't just say it once, and then put it in the drawer. It's communicated regularly, and it's understood. And I use the word understood very intentionally.” - Mike Krass
Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below.
Connect with Mike
Website: https://mkgmarketinginc.com/
LinkedIn: linkedin.com/in/mikekrass
Twitter: @mkgmarketinginc
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