Selling luxury sleepwear and lingerie online might have seemed unlikely to succeed when Julianna Rae launched in 2005 but a quality product range combined with excellent customer service and care meant that the brand built up a loyal fan base quickly and has continued to grow. Now in its 16th year, this digitally-native company owes its success to paying close attention to what its customers want, while also focusing on creating a seamless online shopping experience. We speak with co-founder, Juli Lee, to discover how the brand has pioneered luxury lingerie eCommerce.
