Brian Ciciora founded Truewerk in 2015 to provide high-performance workwear for men and women in the trades. The direct-to-consumer brand provides industrialized athletes- a term Brian coined about the people the company served - with apparel that would exceed their needs and leverage modern fabrics, greater attention to detail, and a deeper connection to the job site - innovating workwear. Listen and discover how this digitally-native workwear brand found its niche and owns it while going from strength to strength despite the global pandemic—a must-listen for anyone interested in starting up their own online apparel business.
