In this episode of The Six Sells Podcast, Bill Swanson talked to Mike Nicholson about a number of topics including:

• Bill Swanson’s career journey – from the dot-com boom to leadership roles at PubMatic, Magnite, Iris.TV, and Kinetics.

• The rise of video – CTV, FAST, streaming and walled gardens are where eyeballs (and brand budgets) are moving.

• Contextual relevance matters – brand safety risks remain, but contextual targeting is regaining importance for video.

• Measurement remains messy – fragmentation between linear TV, digital, and streaming makes cross-channel comparison tough.

• Leadership & growth – hiring for attitude as much as experience, motivating teams, and treating jobs like service provision.