In this episode of The Six Sells Podcast, I spoke to Emily Roberts, Head of Digital, at the Responsible Marketing Advisory.
Some of the topics we covered include:
- Brands funding terror and child abuse content
- Transparency and the dangers to CMO’s
- Emily’s advice on how to avoid this for your brand
- The explosion of sites on a media plan
- Exclusion/inclusion lists and the challenges
- The importance of brands supporting news brands
- Hard news is OK in print, why not online?
- Are trusted, curated site lists the answer?
The Six Sells Podcast is sponsored by Lumen Research - Lumen are an eye-tracking technology company that is enabling CMO’s to plan, buy, optimise and measure media investment towards real human attention.
#Marketing #Media #Advertising #Transparency #BrandSafety
