In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke to Karen Nelson-Field of Amplified Intelligence about the rising practice of measuring human attention to advertising.
Some of the questions we discussed were:
Attention decay - what it it, what influences it and why should you care?
Memory consolidation - how seconds of attention lead to days of memory.
Viewability, Time in View, and Attention - How Should We Be Thinking About and Using These Three Metrics?
Creativity - Should we Be designing creatively for the environment we're buying?
'How long is this ad placement' - this is a question we never ask for display advertising, but should we consider how long it takes for our display ad to communicate a point, and if it aligns with the ad placements we're buying?
Karen was at her brilliant best, and this is well worth a listen for anybody working in marketing and advertising.
P.S. This was the first ever episode of The Six Sells Podcast to be recorded in a studio - please do let me know if you noticed an improvement in quality, and if you did, was it worth the additional work? Email is mike@sixsells.co.uk
#advertising #media #marketing #attention
