Description

‍‍How can brands optimise video advertising for real human attention?In this episode of The Six Sells Podcast, Mike Nicholson speaks with Nikhil Jain (Dailymotion) and Mike Follett (Lumen Research) to explore the latest insights on video advertising, interactivity, and attention measurement.

💡 Topics covered:

• How Dailymotion uses enriched ad formats to increase brand recall.
• Why Lumen Research's eye-tracking tech helps brands plan, buy, and measure ads effectively.
• The role of context, interactivity, and sequencing in driving better ad engagement.
• The future of attention-based advertising and how brands can optimise video for maximum impact.

A big thanks to Lumen Research for sponsoring the podcast!

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