In this episode of The Six Sells Podcast, Sophie Toth talks to Mike Nicholson about a range of topics, starting with Sophie's journey from Hungary to leadership roles in European media and adtech, and now leading ad monetisation at Rakuten Viber – a messaging super app with global scale. Other topics include:
Why apps are set to thrive in a post-cookie world
How Viber balances user experience with ad monetisation
The unique strengths of messaging apps for marketers
Her views on AI's practical role in programmatic and content creation
The story behind the Women in Programmatic Network, which now supports thousands of women globally
Trends in curation, partnerships, and the return to trusted marketplaces
