"...I am selling a cup of smoothie for a thousand naira. Like, I couldn't imagine it. That was easily my sales tripling. So if I sold 10 cups in Ogba and I sold 10 cups in Ikoyi then, it was triple... I said I went to take cooperative loan. There was no doubt..." - Olagoke Balogun, Co-founder & CEO, SoFresh.
It is one thing to launch an idea. It is an entirely different thing to build a successful company across 14 locations, and still counting.
On this episode, the concluding part of our chat with Olagoke Balogun, Co-founder & CEO of SoFresh - Nigeria's pioneer and #1 healthy food chain, we explore how 'Goke was able to navigate the trying period when he felt like quitting, the crucial roles customer data, business location, systems and standards played in the profitability and expansion of SoFresh, as well as his mistakes, general life lessons, and habits.
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