Jeff Heggie Daily Success Strategies
114: Law of Scarcity
The idea of potential loss or missing out plays a large role in decision making.
As opportunities become less available, we are losing our options, and we hate to lose out on options we already have
Robert Cialdini “Whenever free choice is limited or threatened, the need to retain our freedoms make us desire them significantly more than previously…
So when increasing scarcity interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.”
Not only do we want the same item more when it is scare, we want it most when we are in competition for it.
Part of the problem is that our typical reaction to scarcity hinders our ability to think
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