Jeff Heggie Daily Success Strategies
Episode 115: Persuasion - The Law of Similarity & Familiarity
Mindset Journal – mindsetjournal.jeffheggie.com
Michelle Lederman’s book: The 11 Laws of Likability
The Law of Similarity
- People like people like them
The sub-law of association
- People trust the sources they know best
- Being associated with one of those trusted sources often means that the trust, by association, will be transferred to you
Uncover Connections
- Look for common interests and backgrounds, shared experiences and beliefs, to find similarities that will help build connections
The Law of Familiarity
- People feel comfortable with who and what they know
Build Familiarity
- Stay in someone’s mind by staying in contact
Continue the conversation
Keep it authentic
Mindset Journal – mindsetjournal.jeffheggie.com
