Jeff Heggie Daily Success Strategies
361: It's Easier to Sell Aspirin Than Vitamins
https://jeffheggie.com/ConfidentAthlete
https://mindset.jeffheggie.com/
If you want to increase your sales, stop trying to tell your prospects how you are going to make their lives better in the future.
They are dealing with problems today that they need solutions for.
Solve the problem they have today and they will buy from you.
Build the relationship and create solutions for the future, but focus on what they need right now.
