Jeff Heggie Daily Success Strategies
631: How To Create Your Movement
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In Expert Secrets, Russell Brunson talks about creating a movement, or a culture.
He did an in-depth look at mass movements and cults throughout history from Adolf Hitler and the Nazi movement, Jesus Christ and Christianity, and Steve Jobs and Apple.
He discovered that each had three core things in common:
1. A charismatic leader
2. A focus on the future
3. An offer of a new opportunity
Every movement has to have someone in charge that can grip their audience and deliver the message. You are the Charismatic Leader!
Focusing on the future gives everyone a feeling of being on a journey together.
A new opportunity is not a way to do something better, it’s something completely new
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