In this episode, we focus on choices. Today, people are afraid to make a decision because of what we spoke about in Episode 21- fear. Marketing funnels, this day and age are to edcuate inform and give customers PERMISSION to buy our product. We are designed to make and/or decision. Our brain cannot handle complex decisions or multiple ones. Despite our multitasking world our brains cannot handle it.
Simple is better. Too many choices ends up in analysis paralysis.
Extreme Ownership: https://amzn.to/2IhZAUY
If you want to download the overview of the funnel I describe: http://www.sockdolagerwc.com/podcast/episode-21-the-psychology-of-sales-part-2-choices
