What does it take to lead a global marketing organization into the future? In this episode, we sit down with Morana Bakula, the newly appointed President and CEO of Bond, to explore her personal journey, professional insights, and the future of customer engagement.
From her beginnings in the former Yugoslavia to building a remarkable career in North America, Morana shares how her experiences as a first-generation immigrant shaped her resilience and leadership style. We dive into her early roles, her philosophy degree, and her transition into the world of customer loyalty, marketing innovation, and business strategy.
🎧 Listen now to hear:
💼 How Morana’s unique background shaped her leadership at Bond
📈 The secret behind building stronger emotional bonds between brands and consumers
🧠 Why understanding human behavior is key to marketing success
🧩 How Bond is using AI to personalize at scale and reimagine the customer journey
🚀 Her thoughts on the future of marketing in a tech-driven world
If you're passionate about brand strategy, consumer psychology, and the future of AI in marketing, this episode is packed with insights you don’t want to miss!
📲 CONNECT WITH MORANA BAKULA & BOND:
🌐 Website: https://www.bondbl.com
📲 Instagram: https://www.instagram.com/bond_brand_loyalty
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📩 Want to be featured or suggest a guest? Contact us at info@savfaire.com
