How many times in the day do you find yourself saying "I'm sorry" for things that you truly have no need to apologize for? Have you lost count? Yeah, so have we, and we're sick of it! There's just some things that we shouldn't feel obligated to apologize for anymore. As women, it's almost as if we're engrained to apologize for our beliefs, values, boundaries, choices, feelings and even for just being ourselves. It's ridiculous the pressure and expectations of perfection we put on ourselves and we want to challenge you to STOP apologizing for the things that don't warrant an apology. We set ourselves up to just assume we've done something wrong or that we're going to offend someone. We're working on breaking this bad habit, join us!
