“2020, the year that changed everything in all of our lives around the globe. Whether it was the global health crisis and pandemic of COVID, or looking at everyone working under quarantine, or looking at some of the social-racial unrest that has happened around the globe. We started to go from diversity, to diversity and inclusion, to that year - we started talking about belonging, intersectionality and equity.”
In Episode 20 and the Season 2 finale of ‘Why Care?’, I am joined by a phenomenal leader, Shawna Ferguson, Senior Managing Director & Director of Global DEI at Wellington Management. Shawna joins me to talk about how to respond to backlash to inclusion programmes, DEI education programmes, talent retention, and why her word of 2022 is “courage”.
Shawna started her career in HR and it was whilst in this role that she noticed the ‘untapped talent pool’ – the people who were the lifeblood of her organisations but rarely got any official recognition for it. It was when she was working for a biotech firm, focussing on talent attraction at universities, that DEI started to grow in her consciousness. Crediting the talks she had with students, Shawna decided to pitch to her organisation a proposal to fold DEI practice into her university talent attraction, and her DEI journey was born.
Shawna shares her adoption of the acronym DEBI, bringing belonging into our common acronym in this field, and expanding the ‘I’ to also stand for intersectionality. Shawna explains her drivers for this and how promoting belonging is perhaps the most important part of her practice. Shawna also explains the rest of the acronym, particularly her thoughts on equity.
We then discuss Wellington’s incredible ‘Groundbreakers Academy’ programme (which I am proud to be part of), which was created out of Shawna’s internal research demonstrating a need to nurture and develop their employee’s skills, particularly for those in their ‘mid-career’ as there was a lapse in support compared to early-career development. This programme also nurtures minority employees at Wellington, and Shawna shares how this can sometimes cause backlash from majority groups, but then shares her tips on how she’s learnt to neutralise it.
We close the episode by discussing what Shawna believes the 3 focus areas of DEI should be for 2022:
1. Shifting mindsets towards seeing people as equal
2. Promoting accountability and assessing the outputs of DEI programmes
3. Investing in small businesses owned by ‘untapped talent’ to give these business leaders their “piece of the pizza”.
Links
Shawna can be found on LinkedIn at Shawna Ferguson
For more from Wellington Management visit their website at https://www.wellington.com/en/
Wellington Management’s 2020 Sustainability Report
The Wellington 2021 GDEI Report
To hear Why Care? episodes first, sign up to our newsletter here, and you can find more from us at Avenir via our LinkTree here.
