It’s not easy building a sports franchise that wins on the field while
consistently growing its attendance and presence in the community. But
the Valley Blue Sox, which has brought collegiate summer baseball to
Holyoke since 2008, has certainly done both. On the next installment of
BusinessTalk, as the team makes a late-season playoff push, General
Manager Tyler Descheneaux joins BusinessWest Editor Joe Bednar for a
wide-ranging discussion of what it takes to build a roster; how the team
is connecting with families, businesses, and nonprofits through
promotions and community outreach; how attendance has been ticking back up since the pandemic; and much more. It’s must listening, so tune in to BusinessTalk, a podcast presented by BusinessWest and sponsored by PeoplesBank.
