Many schools are test-optional for the Class of 2021 - Now more than ever, the essay and other components of the application will play a larger role in the application process. What do colleges look for in terms of “character” on a college application? How do you define character attributes? How do you evaluate character attributes on an application? Do colleges really value “character” as a deciding factor in the decision-making process? What are some tips for high school students going through the process now as to the most effective ways to demonstrate their true self and character? Benjamin Caldarelli, Co-Founder of Princeton College Consulting, is here with us today to share his thoughts on how Character Counts more than ever now.