One of the stress points for high school students applying to college is finding their unique voice for the personal statement and supplemental essays. Standing out in a way that will highlight a student's strengths and their ability to contribute to a college community is essential. Dyllen Nellis experienced the same frustration and angst during her college application journey as she researched ways to craft a college essay that would stand out to an applications reader. During her sophomore year at Stanford she officially launched her business, College Essay Advice, as a way to help students of all backgrounds tackle the college essays in a strategic way.