We sit down with owner & operator Alex Dew of A D Marketing to discuss the ins and outs of marketing and advertising in the athletic realm. We discuss the importance of social media and websites and talk about making an emotional connection with the content we are putting out there. Tommy continues his One Heart Beat Athletic previews and some of us talk about our love for Chick-Fil-A. Enjoy this episode and don’t forget to follow us on twitter @thewinningway and feel free to email us any suggestions and comments at thewinningwaypodcast@gmail.com.